Concepts

Ideas, built out.

Websites we designed for businesses that don't exist. We make them to try new ideas, and to show what we would build for a business like yours. Pick a type of business below to find one like yours.

All concepts

Home services

Roofers, painters, pool and AC companies, lawn care, and the people who fix things.

Offices & clinics

Dentists, doctors, and other offices where people need to feel at ease before they walk in.

Food & drink

Restaurants, cafes, and anywhere with a menu.

Barbers, salons & spas

Chairs, appointments, and walk-ins.

Builders & real estate

Custom homes, remodels, and the companies behind them.

Products & retail

Launch pages and shops for things you can hold.

ZAPPO concept homepage: “Drink lightning. Responsibly?” on bright yellow beside four energy drink cans bursting out of colored splashes
21Energy drink

ZAPPO

Concept · Not a real product

A loud, candy-colored energy drink launch. Four cans burst out of their own splashes, the page floods with each flavor’s color as you hover, and you press and hold a can until it explodes into confetti.

View the live concept: ZAPPO

Entertainment

Arcades, venues, and places to go out.

Attractions

Aquariums, museums, and places worth the trip.

The fine print

What's real, and what isn't.

Real

  • The design, the layouts and the motion
  • The code, written by us
  • How each site works on a phone

Made up

  • The companies and their products
  • Prices, reviews, phone numbers and addresses
  • The people, and anything a form would send

Every concept carries a small “Concept by Kaldrin” tag, so nobody mistakes it for the real thing.

Your project

Want one that's real?

Tell us about your business. We'll build it with the same care, for a company that actually exists.